Brand Messaging - Waldo Digital Marketing

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Please take some dedicated time to answer the questions below as thoroughly as you can. Your responses will provide us with valuable insights to create tailored content that effectively resonates with your ideal customers and showcases your business’s unique strengths.

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Business Name

Name

Phone Number

Who is your ideal customer? Think demographics: Age, location, income, etc. What are their values, needs, and priorities?

What is your ideal customer's biggest goal or aspiration? What are they trying to achieve or improve by using your services?

What specific external issues does your customer face that your business helps solve?

What frustrations or feelings are your customers dealing with internally?

Why does solving these problems matter in the bigger picture?

What objections or hesitations do potential clients have about hiring you?

What do you think frustrates your customers most about the industry?

What sets your business apart from the competition?

What credentials, experience, or customer success stories make you the expert in your field?

What values or principles guide your business?

What is the process for a customer to work with you? Can you break it down into 3 simple steps?

What should a potential client do first to get started with your services? Example: Book a consultation, call your office, fill out a form

What tangible outcome does your client experience after working with you? Example: Fixed issues, improved systems, money saved

What intangible outcome does your client experience after working with you? Example: Peace of mind, trust, long-term benefits

What transformation do your customers undergo after using your services? Example: From stressed and overwhelmed to confident and taken care of

What risks or negative consequences do your customers face if they don’t take action? Examples: Escalating costs, safety concerns, missed opportunities

What mistakes or challenges do customers commonly face when trying to solve this problem themselves?

How does your service prevent those potential failures or risks?

What’s the one thing you wish every potential customer knew about your services?

What’s the next best step for someone ready to work with you? Example: Scheduling a consultation, requesting a quote, or booking a service